Image of jet engine on a plane in flight signaling speed and upward growth

Turn marketing into your growth engine. Fast.

ScaleCraft provides fractional CMO leadership and project-based Marketing and GTM advisory packages for B2B tech companies looking to scale. Get executive-level strategy, hands-on execution support, and measurable outcomes—without the time and $250K+ cost of a full-time hire.

All of our engagements deliver structure, focus, and measurable outcomes for founders and CEOs who want to accelerate scale and maximize value.

INDUSTRY FOCUS

We specialize in startup and growth-stage B2B companies, with deep expertise in:

  • SaaS - From PLG to enterprise sales motions

  • FinTech - Complex regulatory environments and multi-stakeholder sales

  • Cybersecurity - Technical and business buyer education and trust-building

  • Telecom - Partner-led and multi-channel GTM strategies

  • Financial Services - Compliance-aware marketing and lead generation

  • Industrial - Long sales cycles and complex decision-making

  • Manufacturing/Distribution - Digital transformation and channel optimization

  • "Kelley excels at developing go-to-market strategies. She approaches GTM planning with a thoughtful balance of strategic insight, creativity, and pragmatism—always keeping the customer and business outcomes in focus."

    - VP of Business Development, SaaS

  • "Kelley's strategic instincts are unparalleled. She comprehends the critical interplay between marketing, sales, business development, and product. Her ability to align these functions ensures a cohesive approach that consistently drives results."

    - President, FinTech

  • "Kelley is the epitome of grace under pressure. Very dedicated and with a keen strategic mind, Kelley applies her extensive knowledge to create extremely viable, actionable plans that yield measurable results."

    - Executive Director, Telecom

TWO WAYS TO WORK WITH SCALECRAFT

Choose the engagement model that fits your growth stage and challenges:

Hands together showing a team working together

Fractional CMO & GTM Leadership

Your embedded marketing leader. Part-time executive partnership that provides strategic direction, team leadership, and execution oversight—without the full-time cost or commitment.

What you get:

  • Embedded as part of your leadership team

  • Strategic marketing and GTM leadership

  • GTM and marketing plan development and implementation oversight

  • Team guidance and development, plus vendor/agency management

  • Monthly or quarterly governance, performance optimization, and Board/Investor support

  • Flexible engagement duration (typically 6 - 12 months)

Best for: Companies that need ongoing senior-level marketing leadership to scale revenue through strategy, alignment, and execution oversight.

Learn more
Close up of two people at a conference table in an advisory meeting

Marketing & GTM Advisory Packages

Focused sprints for specific challenges. Fixed-scope engagements that diagnose growth bottlenecks and deliver execution-ready strategies with clear ROI.

What you get:

  • Audit-driven approach

  • Strategy and recommendations

  • Execution-ready plan with goals, actions, budgets, and measures of success

  • Fixed duration engagement (typically 6-12 weeks)

  • Option for post-completion monthly retainer for implementation oversight and optimization

Best for: Companies needing expert help to diagnose and solve a specific growth challenge—such as GTM strategy, messaging/positioning, demand generation, or revenue operations.

Learn More

CHOOSE THE MODEL THAT’S RIGHT FOR YOU

Table comparing Fractional CMO and GTM services with Marketing and GTM Advisory Services

NOT SURE WHICH APPROACH BEST FITS YOUR NEEDS?

Get a free 30-minute needs assessment. We'll explore your goals and challenges together, help you identify which engagement delivers the highest ROI for your situation, and give you an early idea of the roadmap that can move you forward—with no obligation.

Schedule your free assessment