Marketing strategy grounded in experience, designed for growth.

I’m Kelley Marko, founder of ScaleCraft Growth Consulting LLC. We work with B2B companies that are building, scaling, and preparing for what’s next — whether that’s a funding round, new GTM push, or strategic exit.

Over the last 20+ years, I’ve led marketing for companies across SaaS, FinTech, cybersecurity, and telecom — from early-stage startups to Fortune 500s. I’ve built global teams, driven hundreds of millions in revenue impact, and positioned businesses for successful exits and post-acquisition growth.

A BIT OF BACKGROUND

Before launching ScaleCraft, I led marketing, GTM strategy, demand generation, revenue ops, and brand transformation at companies such as:

  • Capital One – rebranding, GTM strategy, demand gen, revenue ops, and partner marketing for B2B Payments division, leading to a 5X revenue growth trajectory

  • BlueTarp Financial (acquired by Capital One) – value proposition redefinition, market expansion, sales-marketing alignment, and demand gen, leading to a strategic exit

  • Arbor Networks (now NETSCOUT) – enterprise market expansion, global marketing scale, demand gen, voice-of-customer, and partner channel development, driving 36% CAGR over four years

  • One Communications (now EarthLink) – brand revitalization, sales enablement, customer retention, and lead gen turnaround, driving a 210% increase in pipeline

Earlier in my career, I held leadership roles in marketing, product management, and sales at Apprise Software, Global Crossing, and AT&T, providing me with a well-rounded, cross-functional view of how marketing collaborates across the organization to drive revenue growth.

Why I started ScaleCraft.

After years of leading in-house teams, I saw an increasing need for strategic marketing and hands-on leadership among growth-phase companies, especially during times of transition. Startups preparing for scale, organizations building their GTM engine, companies undergoing transformation, and businesses aligning for acquisition need a strategic partner who can help align cross-functional teams, accelerate growth, and drive results.

I started ScaleCraft to meet this need.

How we work.

Clients work with ScaleCraft for our ability to quickly understand their business, differentiate their brand, uncover growth opportunities, and turn strategy into execution. We work as their partner — embedded, collaborative, and outcome focused. We help leadership teams align, simplify what’s complex, and build marketing systems that scale.

With ScaleCraft, you get clarity over complexity, collaboration over silos, and results over activity.

Let’s connect.

If you’re looking for a strategic partner to help you build a stronger go-to-market function and scale with purpose, we’d love to talk.