I’m Kelley Marko, founder of ScaleCraft Growth Consulting. I partner with B2B tech founders and CEOs to help accelerate growth through strategic marketing and hands-on leadership.
For over two decades, I’ve led marketing for companies across SaaS, FinTech, cybersecurity, and telecom – from VC-backed startups to divisions of Fortune 500s. I’ve helped organizations scale from $5M to $25M, $25M to $150M, and $75M to $300M+, position for successful exit, and drive post-acquisition growth.
One thing I’ve consistently seen as businesses work to scale is that the opportunities for how to get there can become overwhelming. Teams are moving fast, but not always in the same direction. There’s a lot of activity, but it’s not always delivering results. Companies can lose focus, get stuck, and growth can stall.
That’s where ScaleCraft comes in.
Marketing & GTM strategy grounded in experience, designed for growth.
Why I started ScaleCraft.
After 20+ years leading in-house teams, I saw a growing need for access to strategic marketing and hands-on leadership among B2B companies during times of transition. Organizations preparing for scale, building their GTM engine, undergoing transformation, or aligning for acquisition need a partner who can help align cross-functional teams, build marketing systems that scale, and focus execution on what delivers results.
I started ScaleCraft to help meet this need.
Why work with us.
Clients work with ScaleCraft for our ability to quickly understand their business, differentiate their brand, uncover growth opportunities, and turn strategy into execution. We work as a strategic partner alongside you and your team – embedded, collaborative, and outcome focused – but on a fractional (part-time and temporary) basis that is quicker to market and lower cost than a full-time CMO, which most companies at this stage cannot afford.
With ScaleCraft you get clarity, speed, and results.
Results we’ve driven.
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![B2B Payment App]()
B2B FinTech
The Challenge:
Help B2B FinTech redefine and accelerate growth strategy post acquisition.
The Approach:
Assessed market, product, and competitive landscape. Drove alignment on SMB to Enterprise pivot. Refined messaging and GTM strategy. Launched sales tools, tech stack, and connected lead-to-pipeline workflows to enable BD success.
Results:
Drove 47% marketing influenced pipeline
Scaled from $30M to $150M revenue
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![Industrial warehouse]()
Industrial SaaS
The Challenge:
Accelerate growth of SaaS startup serving industrial suppliers to drive to a successful exit.
The Approach:
Clarified ICP and messaging. Aligned sales and marketing around a revamped GTM and demand gen strategy. Implemented multi-channel awareness and demand gen campaigns. Assessed and revised tech stack and lead gen workflows.
Results:
Grew revenue from $6M to $24M
Exited via strategic acquisition
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![Cybersecurity]()
Cybersecurity
The Challenge:
Define GTM strategy to help growth-stage cybersecurity company expand within enterprise vertical markets.
The Approach:
Aligned product, sales, and marketing around ICP. Developed and executed vertical GTM strategy. Built and implemented global awareness and demand gen strategy. Assessed and modified RevOps tech stack and workflows.
Results:
380% increase in enterprise leads
Grew revenue from $75M to $275M
Let’s connect.
If you’re looking for a strategic partner to help accelerate your growth, we’d love to talk!