Strategic marketing that helps scale your business.
Startup and growth-phase B2B tech companies are under tremendous pressure to scale quickly. Zeroing in on your best-fit customers with clear messaging and the right go-to-market (GTM) strategy is critical to unlocking growth. ScaleCraft can help.
WHAT WE DO
Marketing for scale — built from experience.
ScaleCraft brings 20+ years of practical strategy and hands-on marketing leadership to B2B companies looking to scale. Working as an embedded partner with CEOs, founders, and their teams, we help align functions around shared goals, clarify positioning, and build streamlined go-to-market (GTM) engines that accelerate pipeline and revenue growth.
At ScaleCraft, the approach is collaborative, grounded, and focused on outcomes.
ScaleCraft provides fractional CMO and project-based GTM advisory services to early and growth-stage B2B companies based in the United States. We partner with teams who typically have some in-house marketing resources, but lack full-time strategic marketing leadership due to budget, stage of growth, or a temporary vacancy.
The teams we partner with are often at critical inflection points, such as:
Reaching a point of scale where they need to transition out of founder or CEO-led marketing
Defining or streamlining their GTM strategy
Developing or redefining their brand and messaging
Clarifying their ideal customer profile (ICP)
Struggling to convert awareness into repeatable pipeline and revenue
Evaluating or updating their lead-to-sale workflows and tech stacks
Launching new products or entering new markets
Preparing for funding, scale, or exit
ScaleCraft works alongside your team to identify your most critical growth challenges and provide the strategic marketing leadership and guided execution you need to reach your next stage of growth.
WHO WE WORK WITH
AREAS OF EXPERTISE
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We help leadership, product, marketing, and sales teams align around a unified growth strategy, then build a focused plan with clear goals, accountabilities, and measures of success to get there.
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We help clarify your ideal customer profile, define your unique brand positioning, and develop and communicate your story.
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We help identify the channel strategies to efficiently reach your best-fit customers, and then guide program execution, measurement, and optimization to drive full-funnel pipeline development and conversion.
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We help assess and optimize your full revenue cycle, from marketing and sales to customer success, with a focus on roles, processes, metrics, and systems/tools.
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We help explore where AI fits in your sales and marketing workflows, assess team readiness, and offer guidance on responsible AI adoption.
ABOUT SCALECRAFT’S FOUNDER
Hi, I’m Kelley Marko, founder of ScaleCraft Growth Consulting. After more than two decades leading marketing and GTM strategy and execution for B2B tech startups to Fortune 500s – including a successful exit and multiple 5X revenue growth journeys – I launched ScaleCraft to help other businesses do the same.
Always focused on delivering high-impact results, I bring practical strategy, hands-on leadership, and a collaborative mindset to every engagement. Let’s put marketing to work for your business and drive your next stage of growth.
